Top 5 Fashion Games on Android in Africa: Q2 2022 Performance

The second quarter of 2022 saw notable trends in the performance of the top 5 fashion games on the Android platform in Africa. Here’s a detailed look at the weekly downloads, revenue, and active user metrics for these popular apps.

Project Makeover from Magic Tavern, Inc. experienced fluctuations in its weekly downloads, peaking at approximately 70.7K in the week of May 30. Weekly revenue showed a steady pattern with a slight decline, starting at around $9.3K and ending the quarter at about $6.4K. Active users for the app ranged between 203K and 244K, maintaining a relatively stable user base throughout the quarter.

Covet Fashion: Dress Up Game by Crowdstar Inc saw its weekly downloads range from 2.5K to 4.1K, with a notable increase towards the end of the quarter. Revenue trends showed a minor decline, starting at $3.4K and concluding at approximately $2.6K. Active users remained fairly consistent, fluctuating between 6.8K and 8.3K.

Pocket Styler: Fashion Stars from Nordcurrent Games had a stable download trend with a slight dip mid-quarter and ending at around 5K. Weekly revenue peaked at $2.4K in the last week of May but saw a decrease towards the end of June, finishing at $1.3K. Active users remained steady, ranging between 37.8K and 44.2K.

Love Nikki-Dress UP Queen by Elex showed modest weekly downloads, peaking at 327 in the last week of May. Revenue remained relatively low but stable, hovering around $200-$300 throughout the quarter. Active users dipped from 7K at the start to around 4.8K by the end of June.

SUITSME: Fashion Stylist Games by Zirafit Limited saw significant growth in weekly downloads, starting at 2.8K and peaking at 16.6K by the end of May. Revenue showed a similar growth pattern, starting at $344 and reaching $439 in early May, but then slightly declined to $177 by the end of June. Active users grew from 6.5K to a peak of 25.6K by early June, before slightly declining to 19.4K.

These insights are derived from Sensor Tower data, and for more detailed analytics, visit Sensor Tower's website.